Consumers are Adopting ‘Depression-Era’ Behaviors More consumers are trying to squeeze out every last drop from that toothpaste tube. According toresearch from Information Resources, Inc. (IRI), a new generation of Americans is adopting practices similar to Depression-era shoppers, implemented both to weather the recession and to keep a close eye on spending long after the recession ends. The current economy has created a new niche of consumers that the Chicago market research company ca...